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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q26-Q31):

NEW QUESTION # 26
When using B2B Detect, which two options are valid account origins?

A. Customer date of birth
B. Time of day
C. IP address
D. Account Domain

Answer: C,D

Explanation:
IP Address: B2B Detect can identify accounts based on the visitor's IP address, often linked to a business network.
Account Domain: It can also determine accounts by analyzing email domains or browsing activity linked to a company's domain.
Reference: Salesforce Interaction Studio B2B Detect Configuration Guide.

NEW QUESTION # 27
Which two options are valid use cases for a segment?
Choose 2 answers

A. Identifying users who viewed a YouTube advertising campaign
B. Identifying users who abandoned a shopping cart today
C. Identifying users for activation within an integrated Demand Side Platform
D. Identifying users who have purchased a certain value in a specified time period

Answer: A,D

NEW QUESTION # 28
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A. Server-side campaign
B. Mobile campaign
C. Web campaign
D. Email campaign

Answer: A

Explanation:
Server-side campaignsare configured when setting up the Interaction Studio connector for Sales and Service Clouds. This campaign type enables the integration of user interactions and data captured in these clouds for real-time personalization and engagement.
Reference: Salesforce Interaction Studio Documentation - Connector Setup for Sales andService Clouds.

NEW QUESTION # 29
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A. Identify, understand, decide, act, analyse
B. Data-in, understand, engage, data-out, analyse
C. Know, understand, personalise, engage, analyse
D. Profile, insight, understand, act, analyse

Answer: A

Explanation:
The Salesforce point of view for real-time personalization within Interaction Studio focuses on:
* Identify:
* Capturing user data and behavior from various touchpoints.
* Understand:
* Analyzing collected data to derive insights about preferences, interests, and intent.
* Decide:
* Using machine learning and AI to determine the most relevant personalization actions.
* Act:
* Delivering personalized content or experiences in real-time.
* Analyse:
* Monitoring and evaluating campaign performance to optimize outcomes.
References:
* Salesforce Interaction Studio Documentation - Real-Time Personalization Flow

NEW QUESTION # 30
What are base item types that an administrator can use in a Catalog?

A. Name, Dimensions, Attributes
B. Product, Article, Blog Past
C. Product, Name, Description
D. Product, Category, Article

Answer: D

NEW QUESTION # 31
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